Built for The Grounding Co

This one's private. Drop in the word I sent you.

Lost it? DM me @joshsnow

Heads up: creators and affiliates take 60–90 days to season. To have it running for Black Friday we start by Sept 5 00Days 00Hrs 00Min
The Grounding Co × JOSH SNOW Pick Your Window
Built for Tin · 25 August 2026

I paid Mark $100 million.
You don't have to.

Tin — you've built a real brand doing $1–2M a month, and every dollar of it comes from media you rent. That was me too. Then TikTok Shop changed what a creator costs, and now I can get videos from top 1% creators for a dollar apiece and drive up to a billion organic views a day. That's what I want to install in The Grounding Co, and I want to teach you to run it so in six months you don't need me for it.

Pick Your Window Show Me The System

Six calls, one-on-one, straight into your numbers. Nothing generic.

Who's telling you this

Product sales I've generated
$1B+
SNOW, bootstrapped, no funding
$200M+
Exits
$200M
Done with affiliates
$84M
Media Buying
13 yrs
Audit before we talkMy team goes through your funnel first
Built around Black Friday90 days, in the right order
You own it afterYour creators, your data, your list

Flywheel stacking

We Don't Spend A Dollar Until The Algorithm Tells Us For Free

This is the whole thing. Test for nothing, let the free reach vote, then only pay to scale the stuff that already won.

$1 test videos
Free reach
Syndication
Paid, behind the proof

What killed me for years

The testing budget is where the money goes to die

I was paying a licensed-content agency 15% of spend plus the content — biggest bill I ever sent them was $1.8 million in one year. And one ad worked. The $1.8M wasn't even the real cost. The real cost was the time, the opportunity, the market.

What we do instead

Ten angles in one week, real people, top 1% creators, as low as a dollar a video. No bots, no AI slop, no 15% cut, no sample bill I can't get back.

TikTok
Instagram
YouTube Shorts
16 platforms, one click

The thing nobody does

One winner, used once, then thrown away

I took a creator video that did 20 million on TikTok, downloaded it, put it on Instagram — another 11, 12 million. Put it on YouTube, did nothing for a week, then exploded. It's not the same people. It's never the same people.

What we do instead

Winners go everywhere in one click, then the clip farms syndicate the top 10% at a penny CPM, capped per video. Bottom half of creators gets cut in one click and replaced.

Customer
Paid referrer
Your own creator army

The last frontier

Your customers are already your best creators

We paid Alexis $200 and two boxes of strips. She had 2,000 followers and had never made a dollar on TikTok Shop. She did $50,000 in commissions that month and quit her job. Eighty percent of your creators should be your own customers — that's your tribe.

What we do instead

One email flow that tells your buyers Becky just made $111 posting, and she's a customer too, and you could be next. Run it a year and you've got 50,000 people selling for you. That's the asset when you go to sell the business.

Applied to your catalogue

Four SKUs, Four Different Angles To Test

Sleep, inflammation, recovery, gifting. Every one of them is a different hook — which is exactly why your range is cheap for us to test and expensive for anyone to copy.

Terra Grounding Bed Sheet
Grounding Bed SheetSleep angle · your hero and your bundle anchor
Terra Grounding Mat
Grounding MatDesk and daytime · easiest first purchase
Terra Grounding Pillow Case
Grounding Pillow CaseAdd-on · the AOV lever you're leaving on the table
Terra Grounding Throw Blanket
Grounding Throw BlanketGift angle · this is your Q4 and Q5 basket

Install

The 90-day owned demand install

Build the engine, validate it under real economics, then transfer or operate it.

Days 1-14Underwrite
  • Reconcile margin, refunds, inventory, and currency
  • Recover DFO partner and sub-ID exports
  • Audit current agency attribution
  • Set claims, traffic, and CPA limits
Asset Grounding OwnsSigned economics sheet + historic top-20 list
Days 15-30Install
  • One affiliate-exclusive hero bundle
  • Partner-specific education paths
  • New-customer dedupe and reversals
  • Grounding-owned CRM and Founding 25 terms
Asset Grounding OwnsTracking, offer, policy, and go/no-go gate
Days 31-60Pilot
  • Reactivate former winners
  • Launch selected publishers and media buyers
  • Seed mature creator and customer-proof tests
  • Score by EPC, AOV, refunds, and contribution
Asset Grounding OwnsRepeatable partner-angle-funnel combinations
Days 61-90Scale + Own
  • Scale economic winners
  • License creator content for amplification
  • Train Grounding's internal owner
  • Transfer the CRM, rights, data, and playbook
Asset Grounding OwnsAn operating system Grounding can run

Controlled Pivots

IF YOU HAVE NO INTERNAL OPERATOR

Managed Partner Revenue Desk

$25K underwriting + $25K go-live

Then greater of $20K monthly or 20% of approved partner payout volume. Minimum is credited against variable fee.

If execution scope is the only blocker

Private Operator Advisory

$25K one-time payment, 6 Strategy Call Credits, 3 Months

Monthly private session, async decision support, relevant introductions, and team intelligence. Grounding executes.

Straight with you

I'd Rather Say No Than Take Your Money And Burn Your Quarter

Marketing is a shell game because you never know what's going on. So here's the line, plainly.

This is you if

  • You've got a real product with margin that can carry a payout
  • Meta keeps getting more expensive and there's nothing underneath it
  • You want to own the creators and the data, not rent them from a network
  • You'll follow the SOPs and give me the real financials
  • You can move in weeks — Black Friday isn't waiting for either of us

Don't bother if

  • You want an agency to run it while you stay out of the numbers
  • You want a guaranteed return instead of a system and my judgment
  • You're going to shop this against four other people for six weeks
  • You're not the one who owns the P&L

What happens next

From Your Message To Our First Call, About Ten Days

1
You send the DMPick a window above, hit the button, send it. That's it.
2
Costin gets you squared awayPaperwork, intake, timing. He's super dialed in — you'll like him.
3
We audit before we talkFunnel, offer, retention, LTV. It lands ahead of the call so you can review it with your team.
4
Onboarding, you and me Personal roadmap and business roadmap. We leave that call knowing exactly who's doing what next week.

You asked me these on the call

The Ones That Come Up Every Time

My customers are 55+. Does any of this even apply?

Yeah — and it's your biggest opportunity, not your problem. My customer base is 55+ and rich, and my top creator was 19. Mark is 61, never posted on TikTok in his life, sold 100,000 units of toothpaste in a week — then we took his ad unit to Meta and sold a million. Baby boomers are the fastest growing group on TikTok. They're the generation that joined Mary Kay and Avon and they're retired. They're made for this. And I sold a Medicare business — 65+ only, by law — for $70M running this exact play on Snap and TikTok.

Are you an agency? Are you running it for me?

No. I'm coaching you and installing the system, and you're learning it as we go — that's the whole deal. If at some point you want my team executing pieces of it, that's a separate conversation and a separate number. Most people don't need it once the thing is running.

How fast do I see it?

Angles come back in days — that's the point of a dollar a video. Affiliates and creator channels take 60 to 90 days to season, which is why the start date matters so much right now. Anybody promising you a number on a date is selling you something.

What if my funnel is the problem, not my traffic?

Then we fix the funnel first and I'll tell you that on call one. I believe in net fishing, not a fishing pole — we fill the holes in the bucket while we're slamming the algorithm. Recruiting into a leaky funnel is exactly how you burn a second affiliate network the same way you burned the first.

What do you actually need from me?

Real numbers, gross margin after COGS and freight included. Whoever owns the P&L on the call. And enough willingness to follow the SOPs that the thing gets a fair shot. I'm right next to you for the rest.

Josh Snow speaking on stage

Why I do this

I started at 13 on a computer at the public library in West Phoenix, sold that company before most people finish school, and then bootstrapped SNOW past $100M without a dollar of outside money. Somewhere in the middle of that I had six agency calls a day, 700 employees banging on my door, and I called that a business.

Then TikTok Shop hit and I let go of my entire marketing team except one person, because I knew social commerce was going to take the whole thing. I've never made more money or been calmer. I coach because I love it, and because teaching it is what forced me to make it simple enough to hand somebody else. I don't teach anything I'm not doing myself.

The Only Thing That's Actually Scarce Here Is The Calendar

Sixty to ninety days to season. Black Friday doesn't move. Pick a window, send me the message, and my team will be on it this week — they're going to be really excited about this account.

Pick Your Window

If it's not a fit, I'll tell you that too. The numbers don't lie.

Pick Your Window